Original analysis
Personal CRM has a language problem
A review of 29 selected search snapshots found a category split between personal relationships, sales software and unrelated products. A few extra words can change the shortlist.
Kluro research
People, memory
and the tools between.
Reporting and analysis about the ways we keep in touch, find our history and decide what to trust.
Product research
What a free personal CRM really costs
Seven products use three different routes into “free.” We compared the terms that determine what happens after you connect your contacts.
Technology explained
Private AI on a Mac: follow the data through four places
The word “local” can describe where a model runs, where a database lives, or both. A four-part map makes those differences visible.
Data and digital life
Why messages disappear even when you never delete them
Search can only recover history that still exists and is available. Five familiar services draw that boundary in surprisingly different places.
Evidence and AI
An AI citation is the start of a fact-check
The link is real. The sentence may still be wrong. Published citation research points to a better way to check an answer before acting on it.
Relationships
Why the message to an old friend keeps sitting in drafts
People can believe an old friend would welcome a message and still avoid sending it. Three research programs examine the gap between intention and action.
Relationships and numbers
How many friends is normal? Start by asking what counts
A survey percentage and a theory about social networks can look like personal targets. Neither becomes useful until the definition of a friend is clear.
Work and relationships
Can an old colleague help you find your next job?
New US tenure figures put a job’s median elapsed duration at 4.1 years. The relationships formed there can remain useful after the role changes.
Workplace data
The 275-interruption workday has an important footnote
A striking workplace statistic becomes more useful when you keep its population, clock and unit attached. Here is how to read the number without inventing lost hours.
Technology and work
AI meeting notes can now start automatically. Who gets the record?
Google is changing a default for eligible business meetings. The lasting record deserves as much attention as the convenience of taking notes.
Published by Kluro, a relationship-memory app for Mac. Each article identifies its evidence and methods. We compare documented product behavior, examine search-language evidence and explain published studies. Methods and source notes make the distinction clear. The public data contains no private conversations or account analytics. For step-by-step help, visit Guides.